Wetzel pretzel franchise Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swenson’s and others. Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel Pretzel franchise in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swenson’s and others. How it works A Wetzel Pretzel franchise store can operate in 400 to 600 square feet of space with a minimum of 15 feet of frontage. Another option is a freestanding kiosk with a minimum of 200 square feet of space and off-site storage. Either the store or kiosk can be extended to a second location through the use of a cart that is serviced from the main store. Wetzel's Pretzels offers a comprehensive franchise support program that includes: -Site Selection and Lease Negotiation -Layout and Design of your Store -Classroom and In-store Training -Marketing and Promotional Support -Rights to use Wetzel's Pretzels Trademark and Logo -Use of the Wetzel's Pretzels Confidential Recipes -Purchasing Assistance for Food and Paper Products -Use of Operations Manual -On-going Operational and Marketing Support We are currently seeking qualified candidates to become store owners in most areas of the United States and many foreign countries. Even if you have no previous franchising experience, Wetzel's Pretzels can help you own your own business. As background, the soft pretzel concept is an impulse business that relies on lots of foot traffic. In addition to shopping malls, locations that work best include airports, train stations, universities, stadiums, tourist areas, theaters and amusement parks. Your initial investment consists of the franchise fee, equipment, leasehold improvements (construction), signage and inventory. A breakdown on the estimated initial costs required to open a wetzel pretzel franchise store is shown. These estimates are exclusive of any consultant, architect, engineer, project supervision, attorney's fees or landlord deposits which may be applicable. The estimates for construction will vary based on a wide range of store sizes, configurations and regional variations in construction cost.