Wetzel’s Pretzels Puts the Pedal to the Metal with Phillips 66®

PASADENA, Calif. – Wetzel’s Pretzels (Wetzel’s), announced today it is offering a unique franchise opportunity with the Phillips 66 family of brands. Skilled operators will now have the opportunity to open a hot, fresh Wetzel’s experience at Phillips 66®, Conoco® and 76® branded convenience stores. 


“We’ve been incredibly impressed with the early success of Wetzel’s Pretzels locations at the 76® convenience stores and the benefit this initiative will provide for both brands’ growth,” said Frank Gonzales, Director of Non-Traditional Development at Wetzel’s Pretzels. “Our team is excited to provide the convenience and ease of operations to even more franchise investors, and we’re determined to ‘Bring Pretzels to the People’ on a larger scale.” 


The Wetzel’s and Phillips 66 family of brands collaboration brings together the might of Phillips 66’s experience as a leading energy company alongside the momentum of Wetzel’s. The concept has also seen continuous momentum this year. Wetzel’s was recently named to Franchise Business Review’s “Top Food Franchises for 2021” and added food marketing industry veteran Kim Freer as Chief Marketing Officer. 


Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago. It has grown to command a cult-like following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it creates with friends, family and colleagues. The growth of the store-within-a-store operational model follows the recent success of Ron Reger and Alfred Daher opening three Wetzel’s locations in their 76® convenience stores within 10 months. 


“Phillips 66 is committed to helping owners grow. Wetzel’s has a proven franchise business model, so we recognize this opportunity as a great way to drive traffic into stores and generate additional revenue,” said Lou Burke, manager of Branded Sales at Phillips 66. 


Wetzel’s continues “heating up” as it builds on the current momentum of the new franchise opportunity with Phillips 66. With several locations in the pipeline set to open before the end of the year, Wetzel’s has successfully opened locations in malls, outlet centers, stadiums, boardwalks, convenience stores, Walmart stores and transit destinations. It also has a fleet of several food trucks. After nearly three decades, Wetzel’s maintains its small company feel and creates personal connections with all members of the Wetzel’s franchise family. 


For additional information about the Wetzel’s franchise opportunity, visit https://www.wetzelsfranchising.com. 


About Wetzel’s Pretzels Franchising

Named to the 2021 Top Food Franchises and the Culture100 by Franchise Business Review, Wetzel’s Pretzels brings 25 years of experience in the franchising snack industry. Providing a fun, fresh take on soft pretzels, founders Bill Phelps and Rick Wetzel began franchising Wetzel's Pretzels bakery on the “Wetzcoast” in 1996. Drawing fans to its mouth-watering soft pretzels that are hand-rolled, baked fresh and served hot from the oven, word spread about the delicious and fresh brand. Today, Wetzel's Pretzels has grown to more than 300 fresh bakeries around the world. 


About Phillips 66

Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Phillips 66 Partners, the company’s master limited partnership, is integral to the portfolio. Headquartered in Houston, the company has 14,000 employees committed to safety and operating excellence. Phillips 66 had $57 billion of assets as of June 30, 2021. For more information, visit www.phillips66.com or follow us on Twitter @Phillips66Co.