The video game store franchise is a very lucrative business venture which is guaranteed to bring you very good tidings even at a minimal financial outlay. In accordance to a presumably published document provided by the Entertainment Software Alliance, roughly 68% of the entire American population does engage in playing their favorite games mainly on a simple PC units or personal console devices. This research also revealed that around 43% of the entire population of Gamers is composed of females while age of a typical Video Gamer lies at around 35yrs of age. The gaming industry generally brings in the US economy an estimated annual income rating of about 20 billion USD. Without any doubt video game store franchise is a very big business that requires the input of franchisees to meet up with the ever growing demand of consumers. Franchises specializing in this particular field do understand that this is a very big business and total amount of franchises that are set to take full advantage of the opportunity would be doing a great favor to all customers and other significant stakeholders alike. There has been a noteworthy shift on how individuals do spend their dollars on leisure and considerably franchises are improving their business plans so as to offer consumers the latest brands of their favorite games as soon as they hit the market. These video game store franchises usually seek potential affiliates who are experienced and knowledgeable in the field of gaming so that they may meet up to the customer’s expectations as is required. As a franchisee you also got to fully understand all dynamics pertaining to this industry so as to maximize on channeling promotions only towards the intended market group. The female demographic group of buyers constitutes around 43% the entire group of video gamers. Statistics also reveal that this group does constitute around 50% of the entire population of people who do procure consoles, games and other relative accessories of the sought. The store designs along with layout configurations also need to be constructed in a bright & artistic manner with considerably interactive displays that do appeal to those who will be visiting the place to get their latest games. Video game store franchises do offer a very exciting and fun filled opportunity of tapping into the multi-billion field with limitless capacities for both new and old franchisees alike. You can decide to venture into any of the subfields found under this one category of video gaming. Some of them do include console upgrades, try-prior-to buying and also game tournaments to mention but a few.