Restaurant franchise opportunities are promising businesses that many people venture into every year. Research that has been conducted in the industry has revealed that about 40-60% of hotel business has probability of operating for more than three years. This should not be interpreted that it is impossible to convert hotel business into a lucrative business. The following are some tips that when considered your franchise venture is likely to beat all odds and stand out to be lucrative and profit generating. The first thing to consider is buying an existing franchise business. Experts recommend purchasing a business that has been in existence for two or three years is the most profitable. The investments are cheaper while at the same time they tend to sell at a cheaper cost. The expenditure and income generated by second year franchise hotels are normally reasonable. Scrutinize the initial cost of the business and earnings of the business. The most suitable hotel franchise opportunities should not cost more than three times their earnings. This will allow the franchisee to recover leverage fast. Look for hotel franchises with well popularized brands. Although it is up to an individual to market their businesses in the local region, the big brands do international marketing of the hotel brands. This reduces the marketing costs greatly as only a little sensitization is done by the individual business. Identifying reputable brands is also essential since a little advertising will generate a lot of interest. The returns of the franchise are another crucial thing to consider. The hotel may be selling thousands of units on daily basis but when you deduct variable cots, fixed costs, royalties, lost foods, salaries, etc, you break even with the amount generated. Make your calculations smartly to ensure that you will be left with good profits after deducting the running expenses of the business. The restaurant business is among the most complicated ventures one can put their money into. However, with the right research you can easily identify a business that is guaranteed of succeeding. As a result of the increasing competition, choosing leading franchise gives the investor greater chances of success. Look at the number of franchisees that have already started successful stores in the past. Hotel franchise opportunities that have already franchised a number of successful store is an indication that their business plans are built on sound concepts. People have to eat despite the state of the economy. This makes the industry recession proof and hence profitable when well marketed.