The franchising model has been replicated by different industries mainly because it is cost efficient, and has helped several companies expand themselves to a broader market by involving the local population. The past one decade has seen the metamorphic rise of the jewellery industry, especially gold sellers, since the price of gold has now touched astronomic levels. Jewellers are now opening franchises in various parts of the world and have had a great role in introducing new concepts and designs to the market. Franchising is basically a business model in which a parent company offers to allow an individual to purchase the trademark right to sell products and services that are manufactured and only provided by it, under its brand name. The individual who avails this opportunity is known as the franchisee, who pays a start up cost and he starts operating the business on behalf of the franchising company. This way, the company saves a lot in costs of operating the business, and basically signs a franchising agreement with the individuals, under which the individual will be able to benefit from the support, technical training, and a successful business plan and also get access to the existing customer base. This is why, more and more jewellery companies are now expanding their businesses courtesy franchising, and have been offering franchise opportunities to individuals who have an expertise and interest in jewellery and gems. A lot of companies are also preferring selling these franchises to women, since it is usually women who are more interested in jewelleries rather than their male counterparts. Women are very much conscious about the way they look, and jewellery adds to the beauty of a woman. Therefore, women have a better idea regarding tastes and fashions of jewellery types, and know what their clients would be in the search for. There are several benefits associated with availing a jewellery franchise opportunity, especially for people who are new in the business. By applying for a franchise opportunity being offered by a known brand, new entrepreneurs will get ready access to an existing market for that particular brand. Also, they will be allowed to benefit from the company’s existing business plan and would be allowed to utilize the company’s marketing strategy to promote the business. Also, since jewellery is always in fashion, and you would be using the brand name, you will always benefit from the influx of a large number of customers all around the year. Moreover, some jewellery franchise companies also offer technical training to the management, including the entrepreneur and the hired employs so that they may work together as a team and ensure the success of the business.