The Franchising World Magazine is a premiere journal of the International Franchise Association. The journal has been a two-time graphic reward winner and continues to blaze the trail by providing timely and valuable information regarding the franchising industry. The publication is released on monthly basis hence prospective franchise investors are capable of getting franchising information at the right time. Among the reports that are published in the magazine include technology application, developments and trends; people in franchising; and community events and news. Continuous editorial features comprehensive coverage on franchise relations, operations, regulatory and legislative news, international and marketing development. Franchising World magazine is primarily designed for entrepreneurs currently operating or managing businesses operating on the world’s most popular brands to the investor struggling to jumpstart a local franchise unit. The sole aim of the magazine is to address issues that are affecting the franchising field from the professionals’ angle. Every month, the journal takes time reflecting at what lies in store for the franchises in future. The information is acquired from interviewees that are held with some of the leading advocates in the industry. The IFA annual convention still remains the cornerstone of the magazine. The highlights and contents of the events are reviewed prior to the event by the magazine and then detailed photos, catchy information and summaries of some of the most issues that are discussed in the event are also summarized in the magazine. People who miss the conventional event can acquire some of the crucial things that are addressed in the event in the journal. International Franchise Expo addresses popularity of the franchising industry. The exhibitions also highlights the way individual franchise systems are developing past the existing borders. Other factors affecting the franchise sector include diversity, financing and the law. The topics keeps getting new attention year after year as professionals in the franchising industry take to discussing the best ways to enable the minorities to invest in franchises, financial trends and the possible effects of the revised laws of the franchises. Franchising World Magazine also addresses other franchise influencing factors such as franchise relations and technology. The readers are assured of getting adequate insights and knowledge on strategies for choosing and utilizing the correct technology that encourages franchisee-franchisor relationship. The future of Franchising Word Magazine is dedicated to remaining focused on participants that plays crucial role in the franchise industry. The sole intention of the magazine is to help in building strong franchisees with the skills and experience of taking the franchise industry to the next step.