Many new and prospective investors agree that the franchise opportunities in California are among the best that one can hope to find anywhere else in the world. Franchising is fast becoming one of the most popular ways of expansion by large and well established companies. As such, it is also emerging as on of the topmost investment options for new investors. There are at present quite good deals of franchise opportunities in California that are open to both the public and private investors. The reason why franchises have grown to become so popular among many people, as the investment option of choice, can be attributed to the relatively lower or reduced risks that franchising offers, in comparison to the traditional and conventional forms of investment. The people that buy the franchises, also referred to as the franchisees, consider buying a franchise as a way of buying into the success that is being enjoyed by the franchise seller, also referred to as the franchisor. Since the franchisor usually has already established a reliable market for their products and, in addition, also built a name for themselves, the franchisees are guaranteed a ready market for their wares. In choosing the best franchise to buy, from the many franchise opportunities in California, there are several factors that all prospective investors are advised to pay close attention to. The first of these factors is the terms that are set out in the franchise agreement for a number of franchise companies. Some of the franchises are permanent, while there are others that can only be purchased on a lease- like basis. The latter form of franchises can at some point be reclaimed by the franchisor. It is therefore vital that once you have decided on your choice out of the many franchise opportunities in California, you take enough time to examine the franchise agreement and ensure that it is in line with your investment goals and requirements. Another factor to consider in deciding on the best franchise to invest in is the reputation and outreach of the franchisor. This is because the success of the franchise that one buys will be directly proportional to the success of the franchisor, assuming that all of the other factors are held constant. Thus if you are forced to choose between two competing franchises, your choice should ideally be based on an analysis of which of the two franchisors is the most successful. The one that is more successful than the other should, in many cases, be adopted as the ideal franchise to buy.