There is a very considerable number of franchise opportunities for women that can be found in the present market, especially in the United States. A franchise is a legal term that is used to refer to a company or outlet, whose ownership has legally been transferred to another company or investor, but it still retains the original name, title or trade marks of the original company. The people who acquire the franchise are referred to as the franchisees and are required to make some form of payments to the franchising company, also called the franchisor. Women are viewed as the best people to run franchises that deal primarily with women products. They are able to better understand the needs of their fellow women as regards to particular products. For instance, a franchise company dealing in lingerie would be very uncomfortable for a man to run on hands on basis. He may not be in a position to understand exactly what the women are asking for and in many cases, will often get embarrassed while attending to female customers. A female franchisee, on the other hand would be very much at home handling such products. This is only one example of the franchise opportunities for women that exist in the market today. There are quite a number of investment companies and internet sites that are dedicated to locating or identifying franchise opportunities for women. These firms compare the information provided by the women seeking to invest in a franchise to the available franchises. Then, depending on a number of determinant factors such as the as the knowledge and skills that the woman has, as well as the amount of capital that she wishes to invest, the firms are able to advise her on the best franchise to buy. Some of these companies go further that just identifying the best franchise opportunities for women. They take it upon themselves to make all the arrangements for the purchase of the franchise on behalf of their female clients, at a specified fee. A large number of what are considered to be franchise opportunities for women do not involve very heavy investment in terms of capital or labor. Most of these are franchises that can be managed from the comfort of the home. A good number of them do not involve the purchase of any new premises or outlets but are mostly service focused. The franchisee in most cases only adopts the good name of the franchisor, but is largely responsible for all the activities of the business in their entirety.