Among the world’s population are those people who drink coffee and those who don’t. At any time of the day, coffee is one of the most consumed beverages. At social gatherings and commercial offices, coffee is being consumed worldwide. You will even find people working from coffee shops while taking a cup of coffee. The timing to start a business through a coffee franchise opportunity could not be better. Opportunities for this kind of venture are in plenty. A coffee franchise is a much better way of going into this business than starting from scratch. If franchising is a new to you, learning more and understanding the industry will help greatly. Though there are many coffee franchise opportunities on offer, not every one can operate one. A franchise with a well known brand name with outlets globally will be less risky than with less recognized entities. Before opening your own business evaluate your location for the market and how much competition is there. Make sure you have the investment required for the franchise at hand. It will help to acquire experience in the food industry. The location of your of your business is perhaps the most important decision you will have to make. Scout your area and evaluate various sites available. As you select the location for your business, you will need to consider the following. 1. High or low traffic area Many people would not walk long distances to look for their cup of coffee. Your shop should be as near as possible to your customers. Take time and watch the number of people who pass by the location you have in mind. 2. Ease of entry and exit Customers prefer a place that they are able to maneuver in and out easily. Most of your customers will be in a rush against time, so a way allowing for swift turn from the road or pavement will be to your advantage. You will find more and more coffee shops with adding two drive through portals for added convenience. If you can achieve this in location then it is worth considering. 3. Closeness to entertainment People out for a movie, theatre or a game often end up having a cup of coffee. So entertainment spots are an attraction for your clients. The location of your business will surely not guarantee success but it is insulation against flopping for lack of customers.