Apple Store Franchise Opportunities
Apple store franchise opportunities
McDonald's, Burger King, Subway, and a host of other businesses successfully sell franchises around the country and sometimes around the world. Last week John Scheeser proposed Apple do the same thing with its retail store in an article published on The Mac Mind.
At first glance, it sounds like a great idea. Apple has done all the master plan work for store design and marketing. By franchising, Apple would license partners in various locales. These franchisees would then set up and run Apple retail stores following Apple's guidelines.
The Franchisee
The apple store franchise opportunities owner would be responsible for the physical location, would be required to buy minimum levels of inventory from Apple, would have to follow Apple's retail store guidebook, and would also have to pay a franchise fee to Apple for the privilege of running an Apple retail store.
That may not sound like a bad idea, but anyone who knows the ins and outs of computer retailing should see the problem: There's no money in name brand hardware. After figuring in shipping, salaries, and other overhead, a store may actually turn a higher profit from a $30 memory installation fee than they make selling you a $999 iMac.
There are only two ways to make money selling computers: build your own or sell a lot of accessories. In the Windows and Linux worlds, any hobbyist can throw together a PC with off the shelf parts; Mac users don't have that option. That means the apple store franchise opportunities retailer - whether a franchisee, chain store, or local dealer - has to sell you some software and/or peripherals to make it worthwhile selling you a $999 iMac. Without the add-ons, the profit doesn't justify the investment in inventory.
Strategic solutions
Through our briefing sessions, we assess your company’s specific needs no matter what type of business you have, or how many people you employ. Then we work with you to find your company the right solution us help you choose and implement the right hardware, apps, peripherals, and services.
Custom support
There are over 300 Apple Stores that are ready to support you wherever you are — you can make an appointment at any Genius Bar in the world for technical assistance or troubleshooting. Or, we’ll connect you with a member of our apple store franchise opportunities Consultants Network for onsite support.
Financing options
We offer competitive leasing programs and trade-in options, and can help arrange for a line of credit and special financing. And we can streamline the purchase and accounting process with an Apple Terms account.
Workshops and events
We offer free group workshops and after-hours events so you can network with members of your local business community like app developers, consultants, and industry leaders and exchange ideas that will help your business grow.