Indeed the cost involved in starting your own business could be so enormous this could put you off. Moreover the legal processes and regulations that have to be followed could prove cumbersome for a young business minded person. Aside this pumping your brand name into the heads of people could take a long time. It is for this reason that franchising has been proven to be the best of entering into a business of your own. This is because of the already established brand name and recognition that you stand to gain. When it comes to the apple business, this is just the same and therefore people are starting to venture into the apple franchise enclave. It would be very good to first do a careful research as to the kind of apple company that you want to get associated with or buy into. It should be a company that is well open to the idea of franchising. The aim or goal of the firm should be to offer excellence in every part of their business. In order to achieve this goal, there should be the provision of very extensive training for your staff and other key personnel. This training should be able to cover every aspect of the operations and marketing. A good apple franchise company would offer continued support that includes equipment, coordination with regional and national suppliers, location layout and design, site selection assistance and services at negotiated prices coupled with a fabulous opening marketing campaign. A lot of people do not know that about 80% of all the franchises that are started eventually fail within the very first 2 – 5 years which then leaves huge debts looming for years to come. Therefore when you are entering into any kind of apple franchise, it would be best to consider the market of today. Thereafter look out for some specific ways to minimize or cut down on risks and overheads. Indeed any kind of business would have risks, but it would be good to have a complete understanding of the amount of investment, return on investment (ROI) and also the start up cost. The company should be one that is completely focused on offering the best of support to its franchisees. This way any challenges you face can be easily addressed in the shortest time. An open line of communication would facilitate this process.